The correct marketing of vending machines:

1. location is king

Choosing the right location for your vending machine is by far our most important tip. No matter how great the contents of your vending machine are and how attractive its design is - if it is in the wrong location, sales will not be made. So make sure you choose a location that is easily accessible and/or highly frequented. It's better to invest too much than too little time in choosing a location for your vending machine. Find out more.

2. target group analysis and personalization

Knowing your target group or carrying out a target group analysis is almost as important as choosing the right location for your vending machine. Knowing your target group is the key to effective marketing measures. This ranges from the design of the look of your vending machine to the advertising measures to draw attention to your vending machine.

Factors that are relevant include all demographic data (age, gender, income, etc.). Personas can then be derived from these factors. With the help of these personas, you can adapt all marketing measures (e.g. advertising on social media for your vending machine) that affect your vending machine.

3. correct product selection

The selection of products you want to sell in your vending machine is directly linked to your target group and the location of the vending machine. For example, individual products that will go down well in the middle of a big city will find little or no takers in a village. Of course, it is also relevant which vending machines/shops are located near your vending machine. It makes little sense to fill your vending machine with the same snacks and drinks that the supermarket 100 meters away sells at a better price. This scenario would only make sense if you expect a high demand for these products outside the supermarket's opening hours.

4. use of social media/online advertising

At first it may sound surreal to advertise a vending machine online, especially on social media. However, this is a very powerful tool for increasing awareness of your vending machine. Social media advertising can be placed at relatively affordable prices and allows you to target your advertising specifically to your target group. For example, you can set the advertising to be displayed only to people in a certain age group. It is also very easy to place online advertising.

5. attractive design

An individual, eye-catching look that draws attention to your vending machine can be a decisive competitive advantage. In addition, trust can be increased if the vending machine is branded with your company's logo. At VENDY1, you have the option of choosing from various colors for your vending machine in our configurator. If you need an individual design for your vending machine, you can also contact us and we will get in touch with our supplier to check whether we can fulfill your request. Of course, you also have the option of having the look of your vending machine changed afterwards by an advertising technician or wrapper.

6. use of telemetry

Telemetry allows you to monitor your vending machine in real time. This means you can always keep an eye on which products are popular and which are slow sellers. This means you can always make your range as attractive as possible.

7. dynamic pricing

Dynamic price adjustment is also directly linked to the use of telemetry. This allows you to increase prices at peak demand times to maximize your profits. You can also reduce the price at certain times of the day, e.g. as a "happy hour" promotion.

8. local partnerships and cross promotion

Local partnerships can also have a positive impact on your sales figures and the reach of your vending machine. For example, you could cooperate with a gym in the immediate vicinity of your vending machine, which would be a win-win situation. The gym could advertise that it offers the option of purchasing snacks such as protein bars and much more 24/7, which would give it an advantage over other gyms. You as the operator of the vending machine, on the other hand, would benefit from the gym members who buy from your vending machine.

9. special promotions

Special offers and promotions are an effective way of increasing interest in your vending machine and boosting sales in the short term. Through targeted and creative campaigns, you can attract new customers, retain existing customers and raise awareness of your vending machine.

10. newsletter

For you as a vending machine operator, it is desirable to build up a regular customer base that will use your machine again and again. If you follow the tips mentioned so far, sooner or later you will certainly have built up such a regular customer base. To attract even more regular customers and retain existing regular customers in the long term, you can attach a QR code that leads to a newsletter subscription. With this newsletter you can keep your customers up to date and inform them about new products in the vending machine or when you have refilled a certain product.